Gestão de Crises - OTAN: O Reflexo da Comunicação de Crise nos Jornais Nacionais

Abstract

Our research focused on the importance of Communication for the functioning, image and reputation of the organization and its weight within the same, giving a special emphasis on the variable of Crisis Communication. Through this research, the goal was to determine the importance that is attributed, by the North Atlantic Treaty Organization (NATO), to the need for the existence of a Crisis Management Plan, in particular regarding Communication. This study aimed the verification of the approach to the topic of Crisis Communication in an organization this large, the relevance of Integrated Strategies of Crisis Management, by assessing how NATO's crises are mirrored in National Newspapers.