Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10437.1/5344Registo completo
| Campo DC | Valor | Idioma |
|---|---|---|
| dc.contributor.author | Carrillo Durán, Maria Victoria | - |
| dc.contributor.author | Lopes, Paula Bela Rosa Luis | - |
| dc.contributor.author | Varela, Miguel Nuno Abreu | - |
| dc.date.accessioned | 2014-07-19T14:48:07Z | - |
| dc.date.available | 2014-07-19T14:48:07Z | - |
| dc.date.issued | 2011 | - |
| dc.identifier.issn | 1647-1989 | - |
| dc.identifier.uri | http://hdl.handle.net/10437.1/5344 | - |
| dc.description.abstract | The Outdoor Advertising in Portugal hasn’t been well studied, but this sector of advertising has been expanded which enabled different kinds of Media advertising. This study has the gold to find a new list of Outdoor Advertising Media according to the location Out-of-Home or Indoor. For our research we did interviews to the professionals of Outdoor advertising sector, our primary sources, and also worked in a theoretical research. | pt |
| dc.format | application/pdf | - |
| dc.language.iso | por | pt |
| dc.publisher | ISG | pt |
| dc.rights | openAccess | - |
| dc.subject | PUBLICIDADE EXTERIOR | pt |
| dc.subject | OUTDOOR ADVERTISING | pt |
| dc.subject | ESTUDOS DE CASO | pt |
| dc.subject | CASE STUDIES | pt |
| dc.title | Outdoor Advertising in Portugal - New Definition of Outdoor Advertising Media | pt |
| dc.type | article | pt |
| Aparece nas colecções: | IBER : International Business and Economics Review : Revista Internacional de Gestão e Comunicação, nº 2 (2011) | |
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