Competitividade proactiva- contribuição para um modelo explicativo

Abstract

The context of globalization and continuous change in which we move, is generating new opportunities and threats and puts the ability to compete as one of the main requirements for the development of enterprises and economies in general.

Apart from issues related to building competitiveness, is also the fundamental importance of sustainability in a longitudinal perspective, given the breathtaking speed at which change occurs.

This article attempts to develop an emerging concept of competitiveness, identified as proactive competitiveness, we present two dynamic capabilities supported in the first level, market orientation capabilities and information technology on the logic of competitive intelligence, whose operation, allows to obtain performance excellence of the organization, and investigates the hypotheses of relationship of those dynamic capabilities with three second-level skills: Coopetitiveness (competitive cooperation), Human Capital and Knowledge Management, identified as sources of learning organization and its ability to reconfigure and adapt continuously their resources and competencies to each context.