Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10437.1/5980| Título: | Public relations : government relations and lobbying in a european perspective |
| Autores: | Rusu, Carmen-Maria |
| Palavras-chave: | RELAÇÕES PÚBLICAS PUBLIC RELATIONS LOBBYING UNIÃO EUROPEIA EUROPEAN UNION |
| Editora: | CIGEST |
| Resumo: | The need for transparency and legitimacy in lobbying process has shaped a brand new organizational environment as well as new perspectives in the European Union institutions. This study is aimed to evaluate the significance of EU Green paper on transparency, by establishing a framework for legislation regulation on lobbying, and to explore the role of Public Relations and communication in the lobbying process, focusing on new influences and challenges. |
| URI: | http://hdl.handle.net/10437.1/5980 |
| ISSN: | 1647-1989 |
| Aparece nas colecções: | IBER : International Business and Economics Review : Revista Internacional de Gestão e Comunicação, nº 4 (2013) |
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