Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10437.1/7944| Título: | Events role in marketing and communication management |
| Autores: | Varela, Miguel Lopes, Paula Bela Rosa Luis Ramalhoto, Filomena |
| Palavras-chave: | GESTÃO MANAGEMENT COMUNICAÇÃO COMMUNICATION MARKETING EVENTOS EVENTS |
| Editora: | CIGEST |
| Resumo: | This article aims to analyse the importance of the event as an integrated tool in communication and marketing. The literature review stresses the importance of business management as a way to guide a company in order to produce and which has the support of the Marketing to perform the management of the product / service as well as to help communicate. Under the various communication tools the researchers highlight the events as a way to divulge the companies and the brands to their different stakeholders. |
| URI: | http://hdl.handle.net/10437.1/7944 |
| ISSN: | ISSN 1647-1989 |
| Aparece nas colecções: | IBER : International Business and Economics Review : Revista Internacional de Gestão e Comunicação, nº 5 (2014) |
Ficheiros deste registo:
| Ficheiro | Descrição | Tamanho | Formato | |
|---|---|---|---|---|
| IBER_5__7.VARELA__LOPES_et_al.pdf | 253.7 kB | Adobe PDF |  Ver/Abrir |
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